BestSelf Co is a brand that is dedicated to helping individuals reach their full potential in all aspects of their lives. With a wide range of products and services, BestSelf Co aims to provide curated solutions for personal growth, romantic connection, kids and family, social connection, and professional growth. The brand's origin story is rooted in personal experience.

The founder, Cathryn Lavery, struggled with ADHD and found it challenging to stay focused and on track. Unable to find the tools she needed to achieve her goals, she took matters into her own hands and created them herself. Through a successful Kickstarter campaign, she discovered that there were many others like her who also needed support in building healthy habits.

BestSelf Co believes in making small changes that have a big impact on long-term outcomes. They emphasize the power of vulnerability, reflecting to connect with oneself and others, and prioritizing progress over perfection. Additionally, the brand is committed to sustainability and partners with Nomos, a sugar cane-based paper company in Colombia.

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