At beyourself, our mission is to make every woman feel beautiful in her own skin. To promote self-esteem, we've eliminated traditional numbered sizing and implemented a color-dot sizing system instead. This allows you to focus on how you fit and feel in our clothing while also ensuring size consistency.

In October 2010, we expanded and opened a second location in Lincoln, Nebraska, in partnership with manager/co-owner Lindsey Melichar. Our Lincoln store offers the same merchandise as our Omaha location, with some exclusive pieces for local shoppers. We believe that women of all sizes should be celebrated and love their bodies, which is why you'll only find color-dots on our tags.

We thoroughly analyze each garment's fit by having real women try them on. Subscribe to our newsletter for updates, new arrivals, and a special discount on your first order. Join us at beyourself boutique and embrace your unique beauty