BICG is an international consultancy firm that specializes in transforming organizations and aligning their ways of working and cultural strategies with current and future needs. With a deep understanding of the corporate landscape, BICG helps organizations navigate the changing dynamics of the workplace. The emergence of hybrid work models has reshaped how companies approach office spaces, and BICG is at the forefront of identifying the trends that will dominate corporate campuses.

They believe that hybrid campuses are the future, where collaboration and a differential experience are key. BICG emphasizes the importance of planning and monitoring real-time campus usage and making agile adaptations to meet actual needs. In addition, BICG recognizes the significance of tools that connect people, virtual environments, and advanced videoconferencing systems, to facilitate collaboration and create a sense of physical presence.

They also highlight the opportunity for organizations to optimize space, reduce costs, and invite partners to occupy surplus space, creating a mutually beneficial knowledge ecosystem. Furthermore, BICG emphasizes the importance of sustainability and social impact on the campus. By addressing the three pillars of sustainability (environmental, social, and governance), organizations can create a dialogue with employees, strengthen their sense of belonging, and reinforce trust.

To ensure a positive employee experience, BICG advocates for the integration of various departments, such as RE, HR, Real Estate, IT, and communication, under the guidance of a Chief Experience Officer (CXO). This alignment enables organizations to attract and retain the best talent, while maintaining authenticity and reflecting their values. In summary, BICG is committed to helping organizations create a differentiated employee experience on their campuses.

By drawing on Hollywood's principles of storytelling, BICG understands the importance of adapting the space to organizational needs, developing a strategic script, fostering in-person collaboration, and having a leader who aligns and harmonizes the overall experience. Follow BICG on your preferred social media platform to stay updated on how companies are reshaping for the new reality