Coach BFS is a renowned brand established in 1976 by three dedicated teachers/coaches who recognized the need for a comprehensive approach to developing student-athletes in Physical Education and Athletics. Under the experienced leadership of John Rowbotham, BFS continues to strive towards its mission of making positive changes in the lives of young individuals. BFS offers a three-tiered approach to achieve its goals.

Firstly, it conducts seminars focusing on character education, strength training, fitness development, and athletic performance. Secondly, BFS supports physical educators and coaches through professional development programs and certifications in weight room safety and strength/conditioning. Lastly, BFS provides expertise in weight room design and layout, along with durable products.

At the heart of BFS is the BFS Total Program, a workout regime designed to enhance both athletic and physical fitness/performance. The program was developed by studying world-class throwers and incorporating Eastern Bloc training techniques. BFS also emphasizes unification, where athletes within a school system adhere to the same training philosophy.

This concept streamlines teaching, reduces conflicts, and enhances athletic performance. With a focus on safety, BFS offers a comprehensive certification program (WRSC) for teachers/coaches, aiming to minimize the risk of injury during weight room training. Additionally, BFS strongly believes in character education and encourages goal setting through its Be An 11 program, which inspires young individuals to strive for excellence in all aspects of their lives.

With over 15,000 camps, clinics, seminars, and certifications, BFS has garnered popularity and has positively impacted students and athletes for decades. Its principles have been backed by scientific research, and the brand offers a wealth of informative articles for teachers and coaches