Brand is the Bisdom van 's-Hertogenbosch, which translates to the Diocese of 's-Hertogenbosch in English. Their brand motto is "Samen bouwen in vertrouwen," which means "Building together in trust. " The brand focuses on fostering communities of believers and offers various products and services to support this mission.

They provide education and training, emphasizing the importance of living one's faith. The brand is led by a bishop and encourages contact and engagement with the diocese. They recently published a new climate letter by Pope Francis called Laudate Deum (Praise God).

The brand also works towards creating a synodal church and has released recommendations and national reports for achieving this. They keep their followers informed through news updates, livestreams, and events, including a national pilgrimage to Rome in 2025. The brand is committed to addressing issues like poverty, loneliness, and refugees, and they encourage prayer and participation in their initiatives