Black Swan is a revolutionary brand that aims to transform new-product innovation using the power of big data. The brand was founded by Steve King and Hugo Amos, who realized that with the abundance of data available, there should be a better way to connect the data silos and help companies understand and anticipate consumer demand. Inspired by their conversation in a bar in Toronto, Canada, Steve and Hugo scribbled down their concept on a beer mat and founded Black Swan in the UK.

At Black Swan, they believe that data is only valuable if it can be harnessed effectively. They pioneer game-changing solutions and listen more than they talk. Embracing diversity, they bring together talent from across the globe, with teams working in North America, the UK, Hungary, and South Africa.

The brand is passionate about leaving a positive impact on the world and operates by core values of transparency, honesty, and inclusivity. They empower their team members to be themselves and respect each other, striving for an inclusive future that benefits everyone. Black Swan offers a range of resources, including case studies, reports, and insights, to help companies navigate the ever-changing landscape of consumer trends.

They specialize in growth drivers, brand mapping, trend prioritization, and concept development. To future-proof your growth and experience the power of Black Swan's big data solutions, you can book a demo with their team. Find out why Black Swan is leading the way in transforming how businesses innovate and succeed in today's data-driven world