The leading brand for lubricants and specialty liquids unveiled a new brand identity.
"Our refreshed brand identity reflects our commitment to investing in the future and creating new opportunities for growth and success." said Nicola Buck, chief marketing officer of Castrol in a press release. “The worlds of mobility and industry are facing faster-than-ever changes as the world transforms and aims for net zero, and customers want more sustainable solutions. Change is vital for Castrol to thrive. We’re signalling to the world that we are set for the future.”
Castrol is a global lubricant brand that has been providing high-performance engine oils and lubricants for over 120 years.
The company was founded in 1899 in the UK and has since expanded to become one of the leading suppliers of lubricants worldwide. Castrol's mission is to use their expertise in lubrication technology to create innovative products that help their customers get the most out of their engines and machinery.
Castrol's product range includes engine oils for cars, motorcycles, and commercial vehicles, as well as industrial lubricants for use in a variety of applications, including mining, agriculture, and manufacturing. The company's products are designed to meet the needs of different engine types and operating conditions, and they are constantly developing new technologies to improve fuel efficiency, reduce emissions, and extend the life of engines.
Castrol is committed to sustainability and reducing its environmental impact. The company has implemented a number of initiatives to minimize waste, conserve energy, and reduce carbon emissions throughout its operations.