Matt Yow, Designer at Census, talked to us about when the company knew it was time for a visual upgrade, his fusion of Vaporwave and Bauhaus to create a visual language, customizing typography for a ‘warmer touch’, and the importance of brand strategy.
I had to learn quite a lot about the data nomenclature and data culture when onboarding. My background is purely design, so it was a learning curve to simply understand the business as well as the industry.
Census is an operational analytics platform, a final piece in the modern data stack. Basically, it’s a vein or highway taking large datasets from warehouses and properly syncing it seamlessly across other CMS platforms.
This is a new space so we knew we wanted some kind of splash with the rebrand, but not alienating those unfamiliar with design concepts.
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