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March 31st, 2022

Henry Ford Health new logo reveals a "dynamic evolution of its brand"

Henry Ford Health System logo
before
Henry Ford Health logo
after

Henry Ford Health Systems has been rebranded, dropping "Systems" to become simply Henry Ford Health with a new logo to celebrate the evolution.

Henry Ford Health icon

Henry Ford Health

Henry Ford Health logo
Henry Ford Health logo

“The COVID-19 pandemic caused all of us to challenge ourselves – to reimagine what healthcare can and should be for our communities,” said Heather Geisler, Henry Ford’s Executive Vice President and Chief Marketing, Communications and Experience Officer in a statement. “We discovered: We are Henry, and together, every day, we each have a role to play in the health of our community. What we’re unveiling today is the start of a new journey. So much more than a logo or tag line, it’s a public declaration of our brand promise and a powerful way to unify us. We are Henry, and together, every day, we define and redefine what Henry Ford Health is all about.”

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