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March 31st, 2022

Henry Ford Health new logo reveals a "dynamic evolution of its brand"

Henry Ford Health System logo
Henry Ford Health logo

Henry Ford Health Systems has been rebranded, dropping "Systems" to become simply Henry Ford Health with a new logo to celebrate the evolution.

Henry Ford Health icon

Henry Ford Health

Henry Ford Health logo
Henry Ford Health logo

“The COVID-19 pandemic caused all of us to challenge ourselves – to reimagine what healthcare can and should be for our communities,” said Heather Geisler, Henry Ford’s Executive Vice President and Chief Marketing, Communications and Experience Officer in a statement. “We discovered: We are Henry, and together, every day, we each have a role to play in the health of our community. What we’re unveiling today is the start of a new journey. So much more than a logo or tag line, it’s a public declaration of our brand promise and a powerful way to unify us. We are Henry, and together, every day, we define and redefine what Henry Ford Health is all about.”

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