Consumer delivery firm, Hermes, has completed a full rebrand complete with a new name and a new log. The company is now known as Evri.
According to It's Nice That, the rebrand includes up to 194,481 bespoke logo artwork thanks to a collaboration between brand agency Superunion and the font specialists at Monotype.
“Each character (A-Z) is accompanied by 20 OpenType alternate glyphs, all of which are completely different with their own unique display design," explains a release from Superunion. "The set also includes numerals 0-9 with four style variant sets and a single default set of punctuation and symbols.”
A statement from Evri noted that the new brand identity will be rolled out across all vehicles, parcel shops, and brick and mortar locations.