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February 8th, 2022

INSP's new logo reflects the evolution of this Western programming brand

INSP Old Logo
before
INSP new logo
after

INSP, the leader in Western and Western adjacent programming, re-imagined their logo to reflect the evolution of the brand. Developed over several months, the new logo debuted last month on January 11th. Chief Operating Officer for INSP, Dale Ardizzone, made the announcement.

“It was high time,” said Ardizzone in a press release. “INSP’s former logo was introduced during a major rebrand eleven years ago. Over the last decade, the network has experienced explosive ratings growth and attracted loyal viewership, particularly from viewers who deeply embrace Western content. We needed a logo that made a statement, with one glance, about the current look and feel of our programming. Something bold, with quiet confidence. An icon that says, ‘This is INSP.’”

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