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Nesquik Refreshes Brand with New Logo and Mascot

Nesquik old logo
Nesquik new logo

Nesquik rebrands with a new logo and a new look to their mascot, Quicky.

The brand partnered with FutureBrand for the refresh "which will boost brand relevancy and enable growth into new audience segments." according to an article. "With a focus on purpose and relevance , FutureBrand has created a brand world which will prime NESQUIK for future product innovation and communication, whilst retaining existing audiences."

Nesquik, a subsidiary of the multinational food and beverage conglomerate Nestlé, has been delighting taste buds and enriching lives since its inception in 1948. Known for its playful bunny mascot, Nesquik is synonymous with delicious and nutritious flavored milk, making it a household name worldwide. Its product line consists of an enticing range of milk modifiers in powder and syrup forms, with flavors such as chocolate, strawberry, and vanilla.

Nesquik's mission is to deliver fun, enjoyable, and nourishing products that inspire families to lead healthier, happier lives. By prioritizing high-quality ingredients and continuously innovating, Nesquik remains a trusted and beloved brand in more than 100 countries. The brand’s commitment to sustainability is evident through its use of responsible sourcing and eco-friendly packaging.

Over the years, Nesquik has expanded beyond its classic drink mixes, introducing ready-to-drink beverages, breakfast cereals, and snacks, all infused with the signature Nesquik taste. The brand continually evolves to cater to consumers' changing needs and preferences, offering reduced-sugar and plant-based alternatives that maintain its signature taste.

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