Shachar Aylon, Executive Creative Director at Picsart, talked about the importance of strategy, the value of having a well-defined brand persona, and working with different companies to focus on different aspects of the rebrand.
Over the year, Picsart has evolved from an app to a design platform. If you think about what users did with Picsart in the past, it was mostly self-expression — filters, stickers, brushes, selfies — things that helped a whole generation find a creative outlet, in ways they couldn't have in the past.
So that begs the question, can we extend that offering to go beyond just self expression? When we look at the landscape today, especially with COVID, we see opportunities to help people with design well beyond just personal use.
If we think about this new emerging economy — the creator economy — there is a lot of need for design out there that is not being met.
There are now all these platforms to help people start their own businesses online, and this is an opportunity for us to help them promote themselves with better design.
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