Jason Egnal, Chief Marketing Officer at Zenfolio, talked about their new logo and font type, what he would have done differently in their rebranding process, and “The Bigger Picture”.
Zenfolio was launched in 2006 for those passionate about photography and who wanted an end-to-end solution for marketing, portfolio presentation, client galleries, and selling photos.
Over the last two years, Zenfolio has been rebuilding its 15-year-old solution, improving the backbone of the Classic product to enhance stability, performance and security, while in parallel, building a brand new user experience on a new, cutting-edge platform.
Our new solution caters to the needs of all photographers, from aspiring photographers to part-time and full-time professionals.
Today, Zenfolio is mobile-first, has built-in social features, and AI capabilities. We help photographers be more productive by automating every aspect of their business so they can grow efficiently.
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