BlueCarbon is a brand that is focused on the preservation and conservation of coastal marine ecosystems in the United Arab Emirates (UAE). With the vision and guidance of His Highness the late Sheikh Zayed Bin Sultan Al Nahyan, BlueCarbon aims to protect the environment and cultural heritage of the UAE. They have initiated the UAE Blue Carbon Demonstration Project to explore the value of coastal ecosystems and the benefits they provide.

BlueCarbon offers a comprehensive toolkit for mapping and assessing the impact of development on coastal marine ecosystems and the associated blue carbon stock. The toolkit uses baseline layers representing marine ecosystems such as mangroves, salt marshes, seagrass, and algal mats, which have been developed through field-based sampling and satellite imagery analysis. The brand's mapping toolkit provides valuable data on carbon stocks within an area of interest.

This includes estimates of the tonnes of carbon stored within the blue carbon ecosystems, the total area covered, and the equivalent per capita CO2 emissions. These outputs help in making informed decisions regarding the future development of the UAE. BlueCarbon recognizes the importance of blue carbon ecosystems, such as mangroves, seagrass meadows, saltmarshes, and cyanobacterial algal mats.

These ecosystems provide valuable ecosystem services to coastal communities, including shoreline protection, support for coastal tourism, and nursery grounds for fish and other species. The brand also highlights the need for funds generated through 'Payment for Ecosystem Services' schemes, such as carbon offsets, to support the conservation and restoration of blue carbon ecosystems. By strengthening interest in the management and conservation of coastal marine ecosystems, BlueCarbon supports climate change mitigation efforts.

Overall, BlueCarbon is dedicated to promoting sustainable environmental management practices and ensuring the long-term preservation of the UAE's coastal ecosystems and cultural heritage