Booking. com is a renowned online travel agency headquartered in Amsterdam, Netherlands. It was founded by Geert-Jan Bruinsma in 1996 as Bookings.

nl and later rebranded as Booking. com in 2000. The company operates as a subsidiary of Booking Holdings Inc., formerly known as the Priceline Group, which also owns other notable travel brands.

Booking. com offers a comprehensive range of travel services, primarily focused on accommodation bookings. It provides access to over 29 million accommodation listings worldwide, including hotels, apartments, hostels, and vacation rentals.

The platform allows users to search, compare prices, and book accommodations in multiple languages and currencies. On a global scale, Booking. com operates in more than 230 countries and territories, making it one of the largest online travel agencies.

The company has established strategic partnerships with various airlines, car rental companies, and other travel service providers to offer a seamless booking experience for its customers. Notable subsidiaries of Booking. com include Kayak.

com, Agoda. com, and Rentalcars. com.

With its extensive reach and user-friendly interface, Booking. com has achieved a strong market position in the global travel industry. It has become a leading platform for travelers worldwide, processing millions of reservations every day.

In terms of global sales, Booking. com is a significant revenue generator for Booking Holdings Inc. In recent years, Booking.

com has focused on expanding its offerings beyond traditional accommodations. It has introduced new features such as flight bookings, airport taxis, and experiences in select destinations. The company's growth strategy also encompasses technological advancements like artificial intelligence and machine learning to personalize user experiences.

As of the latest available information, Booking. com continues to innovate and adapt to the evolving travel landscape. It actively engages with customers through social media channels and enhances its mobile app to provide convenient booking options.

The company continues to strive for customer satisfaction and remains a prominent player in the online travel industry