Brands, Bandwagons & Bullshit is an essential new marketing book by veteran British CMO Harry Lang.
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Harry Lang is a renowned author and marketing expert with over 20 years of experience in the industry. He has leveraged his extensive agency and client-side background to create a bestselling marketing guidebook called Brands, Bandwagons & Bullshit. This comprehensive book covers various aspects of marketing, including strategic marketing, digital marketing, brand architecture, PR, SEO, paid search, and copywriting. Harry's goal with this guidebook is to demystify the marketing, advertising, PR, and media industries and provide a user-friendly resource for both young marketers starting their careers and senior business professionals who want to enhance their marketing knowledge.
The book also includes insightful case studies that bring the theories to life. Apart from his expertise as an author, Harry Lang has worked in marketing agencies, in-house roles, and as a consultant. Currently, he serves as the Chief Marketing Officer (CMO) at Stint. co, a leading student staffing platform in the hospitality industry.
Readers can connect with Harry on various social media platforms such as LinkedIn, Twitter, Instagram, Facebook, and TikTok.
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