Camden County is a brand dedicated to promoting mental health and addiction awareness in New Jersey. They offer a range of programs and services aimed at combating the opioid crisis and reducing overdose deaths in the county. With a focus on education and awareness, Camden County's Fentanyl Awareness Campaign, called Fentanyl is Fatal, targets young, current, and potential recreational drug users.

The campaign utilizes various media outlets, including billboards, digital and social media, and print publications, to highlight the dangers of fentanyl-laced street drugs. In addition to the campaign materials, they have also created a 30-second PSA to further amplify the message. Camden County encourages individuals, organizations, and businesses to participate in spreading this crucial message and offers toolkits for distribution.

With their comprehensive approach and commitment to community safety, Camden County aims to lower the rates of overdoses and deaths caused by the fentanyl epidemic