Canada C3 is a brand that embarked on a remarkable expedition, connecting Canadians from coast to coast to coast while inspiring a deeper understanding of our land, culture, and history. The centerpiece of their project is a 150-day sailing journey that spans from Toronto to Victoria via the Northwest Passage, making stops along the way to engage with communities and conduct research. This expedition united a diverse group of 300 Canadians, including scientists, artists, Indigenous Elders, historians, and youth, who worked together to celebrate Canada's rich heritage.

Canada C3 aims to foster inclusivity, reconciliation, and youth engagement, all while addressing important environmental issues. Through the power of multimedia and digital platforms, Canada C3 shared the stories and experiences of the people they encountered, giving all Canadians the opportunity to be a part of the journey. Canada C3 is a project of the Students on Ice Foundation, renowned for their educational expeditions to the Arctic and Antarctic.

It has inspired over 2,500 students from around the world to become global leaders who make a positive impact in their communities. Supported by the Canada 150 Fund, Canada C3 is a signature project that celebrates Canada's 150th anniversary of Confederation, leaving a lasting legacy for generations to come