Capeltic is a socially and economically conscious brand that aims to promote social justice and defend indigenous territory in Chiapas, Mexico. Comprised of Tseltal indigenous families and collaborators, Capeltic offers a range of high-quality, 100% organic coffee products that are produced by Tseltal communities in Chiapas. By fostering collaboration between indigenous producers, work teams, university communities, and customers, Capeltic strives to create organized experiences that promote the exercise of rights and uphold their principles and values.

Capeltic envisions becoming a reference for quality and social participation at various points of sale, ensuring fair and dignified compensation for small indigenous producers and their families. They also aim to serve as a cooperative and intercultural space that activates and engages with the community they serve. Through the sale of products and services of exceptional quality, Capeltic promotes and defends the rights of indigenous communities and urban collectives, while advocating for an alternative model of solidarity-based economy.

Capeltic's philosophy centers around transforming the current power dynamics that adversely affect Tseltal families and urban individuals. They dream of building alternative channels of direct trade that ensure social ownership of the entire economic cycle. Furthermore, Capeltic seeks to activate organized responses within urban communities and encourages a shift in the way workspaces are constructed and consumption patterns are formed.

The brand's name, Capeltic, which means Our Coffee in Tseltal, reflects its commitment to community and collective action. The brand's image is represented by an abstract design of pink flowers, symbolic of the flowers that Tseltal women embroider on their textiles, traditional clothing, and artisanal coffee bags. Capeltic is part of the Yomol A'tel Group of Cooperatives and Socially Responsible Enterprises, which consists of Tseltal families from Chiapas and collaborators from Mexico City, Guadalajara, and Puebla.

Together, they work towards creating sustainable and socially inclusive alternatives to achieve Lequil Cuxlejalil - a Tseltal term meaning Good Life