CDK Global, headquartered in Hoffman Estates, Illinois, United States, is a leading provider of integrated information technology solutions to the automotive retail industry. The company was founded in 1972 by Kay Napier and has since become a global leader in its industry. CDK Global offers a comprehensive range of products and services for automotive retailers and original equipment manufacturers (OEMs).

Its main products include dealership management systems (DMS), customer relationship management (CRM) solutions, digital marketing solutions, and data analytics tools. These solutions help automotive retailers enhance their operational efficiency, customer engagement, and overall profitability. On a global scale, CDK Global operates in over 100 countries, serving more than 30,000 retailers and OEMs.

The company also has a strong presence in Europe, Asia, and other parts of the world through its subsidiaries, joint ventures, and partnerships. Noteworthy subsidiaries include CDK International B. V., CDK Global (UK) Limited, and ADP Dealer Services International GmbH, among others.

In terms of market position, CDK Global is a prominent player in the automotive retail technology market. It has established itself as a trusted partner for automotive retailers and OEMs, renowned for its innovative solutions and industry expertise. The company faces competition from other major players in the industry, such as Reynolds and Reynolds, Dealertrack Technologies, and Cox Automotive.

CDK Global has achieved several milestones and witnessed significant changes in its growth trajectory. In recent years, the company has focused on expanding its digital marketing and analytics capabilities to meet the evolving needs of its customers. It has also made strategic acquisitions and partnerships to enhance its product offerings and global reach.

As of the latest available information, CDK Global continues to be a leading provider of automotive retail technology solutions. The company remains dedicated to helping its customers thrive in the digital age by leveraging advanced technologies and data-driven insights to drive business growth and improve the overall automotive retail experience