Central Group is a conglomerate based in Thailand that operates in various sectors including retail, real estate, hospitality, and property development. It was founded in 1947 by Tiang Chirathivat and is currently headquartered in Bangkok, Thailand. The company started as a general store selling household products and gradually expanded its operations to become one of the largest retail chains in Thailand.

Central Group owns and operates several retail brands including Central Department Store, Robinson Department Store, and SuperSports. These stores offer a wide range of products including clothing, accessories, electronics, home appliances, and groceries. In addition to its retail business, Central Group has also ventured into the real estate and hospitality sectors.

The company owns and operates numerous hotels and resorts, including the Centara Grand hotels in major cities across Thailand. It also has significant investments in property development, owning and managing both commercial and residential properties. On a global scale, Central Group has expanded its operations through partnerships and acquisitions.

It has formed joint ventures with international companies such as JD. com, a leading Chinese e-commerce platform. These partnerships have allowed Central Group to strengthen its presence in the digital retail market and tap into the growing e-commerce industry.

Central Group's market position is strong, both locally and globally. It is the largest retail corporation in Thailand and has a significant market share in various sectors. In terms of global sales, the company has consistently reported strong financial performance and has expanded its presence in neighboring countries such as Vietnam and Malaysia.

In recent years, Central Group has focused on diversifying its business and expanding its digital capabilities. It has invested in technology and digital platforms to enhance its e-commerce operations and provide a seamless online shopping experience. The company has also redesigned its retail stores to create a more modern and customer-centric shopping environment.

Currently, Central Group continues to grow and innovate in line with changing market trends. It remains a dominant player in the Thai retail industry and strives to maintain its position as a leader in the global market