Choice Foundation is a brand that works diligently to enhance the lives of production workers and their children in global supply chains. Founded in 2011 as an official extension of the Corporate Social Responsibility (CSR) work conducted by Butler's Choice, Choice Foundation focuses on improving the living conditions of families and children in the global supply chain. They accomplish this by creating access to primary education and ensuring healthcare accessibility.

The foundation prioritizes the United Nation's Declaration of Human Rights, placing a special emphasis on the Right to Health and the Right to Education. By securing access to education and basic facilities like clean drinking water and sanitation, Choice Foundation helps prevent child labor, trafficking, and disease. They align their efforts with the Sustainable Development Goals set by the UN, particularly in Vietnam, where they have concentrated their projects.

The foundation is governed by a dedicated board comprised of individuals with expertise in development, sustainability, corporate social responsibility, partnerships, and communication