Choice Hotels is a prominent hotel franchising company based in the United States. It operates several well-known brands such as Comfort Inn, Sleep Inn, Quality Inn, Clarion, and Econo Lodge, which collectively offer a range of mid-priced to budget accommodations. Established in 1939, Choice Hotels has a rich history and has continuously evolved to meet evolving customer needs.

Its headquarters are located in Rockville, Maryland. The company was initially founded as Quality Courts, a referral system of independent hotels located across the United States. In 1968, the brand was renamed Quality International and began offering franchising opportunities.

Over the years, Choice Hotels expanded its portfolio through acquisitions and the creation of new brands such as Comfort Inn and Econo Lodge. Choice Hotels offers a variety of products and services aimed at providing comfortable and affordable lodging options. The company offers franchising opportunities to independent hotel owners who benefit from joining the Choice Hotels network, including access to centralized booking systems, marketing support, and brand recognition.

Furthermore, the company operates a loyalty program called Choice Privileges, allowing customers to earn points towards free nights and other benefits. On a global scale, Choice Hotels has a strong presence with over 7,100 hotels across more than 40 countries. The company has several noteworthy subsidiaries, joint ventures, and partnerships.

These include the Ascend Hotel Collection, a network of upscale boutique hotels, and the Vacation Rentals by Choice Hotels program, which offers vacation homes and condos. In terms of market position, Choice Hotels is a leader in the global hospitality industry. It consistently ranks among the top hotel franchisors and enjoys a strong competitive position against rivals such as Marriott, Hilton, and Wyndham.

The company's global sales have grown steadily over the years, driven by its robust franchise system and strategic expansion into emerging markets. Throughout its history, Choice Hotels has achieved several notable milestones and implemented key changes to drive growth. In recent years, the company has focused on digital innovation to enhance the guest experience, launching features like mobile check-in and creating a more personalized booking platform.

Currently, Choice Hotels continues to expand its global footprint and invest in technology to meet the evolving needs of travelers. The company remains committed to its mission of providing high-quality, affordable accommodations, backed by a strong franchise network and loyalty program. (Note: The word count of this description is 375 words.

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