@citigroup.com
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Citi, also known as Citigroup Inc., is a multinational financial services corporation based in the United States. It is headquartered in New York City and was founded in 1812 as the City Bank of New York, later becoming National City Bank of New York. In 1998, it merged with Travelers Group to form Citigroup.
Citi provides a wide range of products and services to individual consumers, corporations, governments, and institutions. Its offerings include retail banking, credit cards, mortgages, personal loans, commercial banking, investment banking, wealth management, and treasury and trade solutions. Citi operates through four main business segments: Global Consumer Banking, Institutional Clients Group, Corporate/Other, and Treasury and Trade Solutions.
With a presence in over 100 countries, Citi has established itself as a prominent figure in the global finance industry. It has strategically expanded its operations through subsidiaries such as Banamex in Mexico, Citi Handlowy in Poland, and Citi Brazil. The company has also formed joint ventures with local partners in various countries to gain access to their markets.
These include ventures with Orient Securities in China, First National Bank in South Africa, and Housing Development Finance Corporation in India. Citi is one of the largest financial institutions in the world, consistently ranking among the top five globally in terms of total assets. It competes with other global banking giants like JPMorgan Chase, Bank of America, and HSBC.
Citi's market positions vary across different segments and regions, but it is renowned for its strong presence in investment banking. Throughout its history, Citi has experienced significant milestones and changes. In recent years, the company has focused on streamlining its operations, divesting non-core businesses, and investing in digital platforms to enhance customer experience.
It has also faced regulatory challenges and financial setbacks arising from the 2008 global financial crisis. As of the latest available information, Citi continues to navigate the ever-evolving financial landscape. It strives to drive growth, improve operational efficiency, and maintain its position as a leading global financial institution
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