Clean Plates is a brand that takes a food-first approach to wellness, understanding that health is personal and that quality and mindset are key factors. They aim to make healthy eating easier and more enjoyable for everyone, without imposing specific diets or judging individuals for their choices. Clean Plates believes in the power of whole foods and the importance of reducing junk food in our diets.

They help individuals figure out the best approach for their personal health, recognizing that what works for one person may not work for another. They also emphasize the significance of mindset when it comes to food, aiming to create a joyful and guilt-free relationship with eating. Clean Plates was founded by Jared Koch, who discovered the foods that made him feel amazing after years of struggling with chronic IBS, low energy, and poor immunity.

Starting as a personal journey, Clean Plates has now grown into a community of over 500,000 people on a mission to discover what their own Clean Plate looks like. The brand is endorsed by leading experts and celebrities in the wellness industry, such as Deepak Chopra, Oprah Winfrey, and Mark Hyman