Cloetta is a leading confectionery company based in Sweden, with its headquarters located in Stockholm. The company has a rich history dating back to 1862 when it was founded by four brothers, David, Isac, Joel, and Robert Cloetta. Initially, Cloetta focused on selling chocolate products in their own factory, gradually expanding their reach throughout Sweden.

Over the years, the company's product range has grown to include a wide variety of confectionery, such as pastilles, toffees, and other sweet treats. Currently, Cloetta operates on a global scale, with its products being sold in over 50 countries worldwide. The company has numerous subsidiaries, joint ventures, and partnerships that contribute to its global presence.

Notably, Cloetta owns the brands Jenkki, Läkerol, Redband, and Sperlari, which are popular in their respective markets. In terms of market position, Cloetta holds a strong position within the confectionery industry. With its diverse product portfolio and established brand names, the company has managed to achieve significant global sales.

However, competition within the confectionery sector is intense, with companies like Mondelez International and Nestlé posing as formidable rivals. Over the years, Cloetta has undergone several changes to adapt to the evolving market. In 2012, the company merged with Leaf International to form Cloetta AB, expanding its product offerings and strengthening its position within the industry.

Additionally, Cloetta has focused on innovation to meet consumer demands, introducing new flavors, packaging, and product variations to drive growth. Currently, Cloetta continues to strive for growth and market expansion. The company recently announced its sustainability strategy, targeting reduced environmental impact and improved health and wellness aspects of its products.

This aligns with the increasing consumer demand for sustainable and healthier options within the confectionery industry. In conclusion, Cloetta is a Swedish confectionery company with a long history and a strong global presence. With its diverse range of products and established brand names, the company has established itself as a key player within the industry.

Through its continuous innovation and focus on sustainability, Cloetta aims to maintain its market position and grow in the future