Connect with Nature is a brand that aims to educate and empower the youth of UAE to learn more about nature and conservation. Launched in 2019, it was co-founded by Environment Agency – Abu Dhabi (EAD) and Emirates Nature-WWF. The brand's main focus is on creating experiences and a supporting community for the youth, with a vision to see them putting nature at the center of decision-making and leading the movement towards a more optimistic future for our planet.

Through their programs, Connect with Nature hopes to encourage a new generation of people to discover the natural wonders of UAE while building important leadership skills. The brand is supported by two founding partners - EAD, which is the largest environmental regulator in the Middle East, and Emirates Nature-WWF, founded under the patronage of H. H.

Sheikh Hamdan bin Zayed Al Nahyan, to fulfill the late Sheikh Zayed's vision for the UAE