Coop's asset

In Switzerland, everyone is familiar with Coop.


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Coop's logos



Coop's logos





Coop is one of the largest retail companies in Switzerland, with a history dating back to 1864. It was originally established as a cooperative by a group of 30 consumers who joined together to purchase goods at lower prices. Over the years, Coop has grown into a major player in the Swiss retail industry, offering a wide range of products and services to its customers.

The company is headquartered in Basel, Switzerland and operates more than 2,200 retail stores across the country. Its headquarters in Basel serves as the central hub for the company's operations and strategic decision-making. Coop's retail stores are organized into different formats, including supermarkets, convenience stores, and specialized stores.

Coop's main products include food and beverages, household goods, clothing, electronics, and health and beauty products. It also operates a number of online platforms, allowing customers to conveniently shop for their desired products from the comfort of their homes. Coop is known for its emphasis on high-quality and sustainable products, and it actively promotes local and organic products in its stores.

While Coop primarily operates in Switzerland, it has expanded its operations globally through subsidiaries, joint ventures, and partnerships. It has established subsidiaries in countries like Germany and Italy, allowing it to tap into the international market. Additionally, Coop has formed strategic partnerships with various companies to enhance its product offerings and reach a wider customer base.

In terms of market position, Coop is a major player in the Swiss retail industry, competing with other retail giants like Migros. It consistently ranks as one of the top retailers in the country, with strong revenue and market share. Coop's commitment to sustainability and ethical business practices has also helped to enhance its market position and differentiate itself from its competitors.

In recent years, Coop has made significant changes to its product lineup and strategy to adapt to changing consumer preferences and market trends. It has invested in expanding its online presence and improving its digital capabilities to cater to the growing demand for e-commerce. Additionally, Coop has focused on enhancing its private label offerings to provide customers with affordable and high-quality alternatives to traditional brands.

In terms of its current status, Coop continues to thrive as a leading retail company in Switzerland. It remains committed to its cooperative principles and consistently works towards providing quality products and services to its customers. Coop is constantly evolving its strategies to stay ahead in the competitive retail market and meet the ever-changing needs of its customers


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