CoverGirl is an American cosmetics brand, known for its affordable and innovative beauty products. It was founded in 1961 by the Noxzema Chemical Company, which later became known as Procter & Gamble. CoverGirl's headquarters are located in New York City, United States.

The company offers a wide range of makeup products, including foundations, powders, concealers, blushes, eyeshadows, eyeliners, lipsticks, and mascaras. CoverGirl is also known for its collaborations with celebrities, such as Rihanna, Katy Perry, and Ellen DeGeneres, who have served as brand ambassadors and helped create limited-edition collections. On a global scale, CoverGirl has a significant presence and is available in over 100 countries.

The company has established noteworthy subsidiaries, such as CoverGirl Cosmetics Canada and CoverGirl Cosmetics UK. It has also entered into joint ventures and partnerships with various retailers and online platforms, expanding its distribution network and reach. CoverGirl holds a strong position in the market, both in the United States and internationally.

It is recognized as one of the leading cosmetic brands in terms of sales and market share. The brand has successfully competed against industry giants like Maybelline, L'Oréal, and Revlon. CoverGirl's significant market position can be attributed to its affordable pricing, high-quality products, and successful marketing campaigns.

Over the years, CoverGirl has undergone several major events and changes. In 2017, the brand made a historic move by naming their first-ever male ambassador, makeup artist James Charles. This inclusive step showcased CoverGirl's commitment to diversity and breaking gender stereotypes in the beauty industry.

Additionally, the brand has regularly introduced new product lines and expanded its offerings to cater to diverse consumer needs and trends. As of the latest updates, CoverGirl continues to thrive in the beauty market, constantly innovating and adapting to changing consumer demands. The brand regularly launches new products and collaborations to remain at the forefront of the industry.

CoverGirl's commitment to inclusivity and diversity, coupled with its wide product range, ensures its continued relevance and appeal to global consumers