Premium Outlets is a chain of outlet malls in the United States that is known for offering discounted prices on a wide range of products. The company is owned and operated by Simon Property Group, the largest real estate investment trust in the United States. Premium Outlets was established in 1991 with the opening of its first location in Orlando, Florida.

Since then, it has rapidly expanded, and it currently operates 75 outlet malls in the United States, Puerto Rico, Mexico, South Korea, Japan, Malaysia, and Canada. In addition to its physical locations, Premium Outlets also offers online shopping, allowing customers to browse and purchase products from various retailers in their outlet malls. The company’s headquarters is located in Indianapolis, Indiana.

From this central location, its management team oversees the operations and expansion of the Premium Outlets brand. Premium Outlets primarily offers a wide range of discounted products across various categories including apparel, footwear, accessories, home goods, and more. Its outlet malls feature a mix of retail brands, including both high-end designer labels and popular mainstream brands.

This diverse assortment allows customers to find a wide range of products at discounted prices, attracting a broad customer base. The company has forged partnerships with numerous brands and retailers to offer their products at reduced prices. These partnerships allow Premium Outlets to attract globally recognized brands to its outlet malls, further enhancing its appeal to customers.

In terms of market position, Premium Outlets is one of the top players in the outlet mall industry. Its extensive network of outlet malls across multiple countries gives it a significant reach and customer base. The brand has established a strong reputation for providing quality products at discounted prices, making it a preferred destination for bargain shoppers.

Over the years, Premium Outlets has achieved several milestones and made notable changes to its strategy. In 2011, the company launched its online shopping platform, further expanding its reach and accessibility to customers. This move allowed Premium Outlets to tap into the growing trend of online shopping while still offering its signature discounted prices.

Presently, Premium Outlets continues to thrive and expand. It regularly adds new stores and locations to its portfolio, ensuring a fresh and exciting shopping experience for its customers. The company remains committed to its mission of providing customers with high-quality products at affordable prices, solidifying its position as a market leader in the outlet mall industry.

In conclusion, Premium Outlets is a well-established chain of outlet malls in the United States and globally. With a wide range of discounted products across various categories, partnerships with well-known brands, and a strong market position, the company continues to provide customers with quality products at affordable prices