California Pizza Kitchen's asset
California Pizza Kitchen

@cpk.com

CPK is a global brand serving creative California cuisine in nearly 200 restaurants worldwide, 12 international cities, and 8 countries and U.

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About

Description

California Pizza Kitchen (CPK) is a popular American restaurant chain specializing in creative pizzas and unique California-style cuisine. Founded in 1985 by attorneys Larry Flax and Rick Rosenfield in Beverly Hills, California, CPK has become one of the leading players in the casual dining industry. CPK's headquarters are located in Playa Vista, Los Angeles, California.


The headquarters oversee the company's operations and provide strategic direction for its global expansion. The company offers a diverse menu that goes beyond traditional pizza options. CPK's signature pizzas feature unconventional toppings like barbecue chicken, Thai curry, and Jamaican jerk chicken.


In addition to pizzas, CPK offers a wide range of dishes such as pasta, salads, sandwiches, and desserts. They also provide a variety of gluten-free and vegetarian options. CPK has expanded globally with notable subsidiaries and joint ventures, including locations in Asia, the Middle East, and Mexico.


The company has formed partnerships with local companies to adapt its menu to suit the tastes and preferences of different countries. For instance, in Japan, CPK collaborated with the Suntory beverage company to develop unique flavors and beverages. In terms of market position, CPK is known for its distinctive offerings and innovative flavor combinations.


However, the company faces strong competition from other pizza chains and casual dining establishments. CPK's strong brand image and commitment to quality ingredients contribute to its success in the market. Over the years, CPK has made significant achievements and introduced notable changes to its strategy.


In 2011, CPK was acquired by an affiliate of Golden Gate Capital, a private equity firm. This acquisition allowed CPK to invest in technology, improve menu offerings, and expand its footprint. As of the latest updates, CPK continues to evolve its menu and adapt to changing consumer preferences.


In response to the COVID-19 pandemic, CPK has expanded its takeout and delivery services to meet the increased demand for contactless dining options. The company remains committed to providing delicious and innovative California-inspired dishes to its customers worldwide

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