CURE For Indignity is a brand based in Mequon, WI, dedicated to promoting a culture of community, understanding, respect, and empathy. Our campaign, which began on April 1, 2012, aims to shift the focus of April 1st from pranks to fostering meaningful connections and friendship. We have received official recognition from Mayor Tom Barrett, who proclaimed April as Friends Day in the city of Milwaukee.

Behind the scenes, we have a strong network of local and national partners who collaborate to organize events and provide expertise on implementing our core values in real-world settings. We believe that actions are as important as words, and we encourage individuals to start with themselves, understand their role in building a better society, and take positive action. To support individuals in their journey, we offer a wide range of ever-current resources that provide valuable insights and practical tips.

Additionally, our forum, named Deeds of Dignity, allows users to log in and share their good works, inspiring others to make a difference in their homes, schools, and communities. Join us in creating a world where dignity and respect thrive. Together, we can make a meaningful impact and build a stronger social fabric