Data Quality Campaign is a brand that advocates for changing the role of data to ensure that it benefits everyone navigating their education and workforce journeys. They believe that individuals, families, educators, communities, and policymakers should have access to the necessary information to foster successful journeys through education and the workforce. Data Quality Campaign offers a range of products and services to support their mission.

They work in various policy areas such as data systems that work, measuring what matters, centering privacy, and data for equity. Their flagship resources include topic guides, infographics, and other informative materials. They also provide state and federal advocacy to promote policies and practices that support individuals in education and the workforce.

Through their research and communication efforts, Data Quality Campaign helps the field understand the importance of data and how it can be used responsibly. They aim to empower individuals with knowledge while ensuring inclusivity and clear communication about data. Overall, Data Quality Campaign strives to make data a valuable tool for everyone, facilitating informed decision-making and ensuring equitable outcomes in education and the workforce