Decathlon's asset
Decathlon

@decathlon.com

High-performance gear without the premium prices, making the outdoors more accessible to people of all levels and abilities.

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About

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Decathlon is a retail company specializing in sports equipment and clothing. Founded in France in 1976 by Michel Leclercq, Decathlon has grown to become one of the largest sporting goods retailers in the world. The company's headquarters are located in Villeneuve-d'Ascq, near Lille in northern France.


Decathlon offers a wide range of sports-related products and services, including equipment for over 70 different sports such as cycling, hiking, skiing, and soccer. The company also produces its own brands, which are known for their quality and affordability. In addition to selling products, Decathlon provides various services such as sports events, workshops, and training programs.


With over 1,600 stores in more than 60 countries, Decathlon has a global presence. The company has established several noteworthy subsidiaries, joint ventures, and partnerships. For instance, Decathlon has partnered with the International Olympic Committee to provide sports equipment for Olympic athletes.


They also operate subsidiaries in various countries, such as Decathlon China and Decathlon India, to cater to specific markets. Decathlon holds a strong market position and is considered a disruptor in the sports retail industry. The company's global sales have been consistently growing, with revenues surpassing €12.


4 billion in 2019. Their extensive product range, competitive pricing, and commitment to customer satisfaction contribute to their success. Over the years, Decathlon has achieved several milestones and made significant changes to its strategy and product lineup.


In 2014, the company introduced its Decathlon Service, which allows customers to test sports equipment before purchasing. They also expanded their e-commerce platform, offering a seamless shopping experience online. As of the latest information available, Decathlon continues to expand its global reach.


The company recently opened its largest store in North America in San Francisco. They are also actively investing in sustainable practices, launching eco-friendly product lines, and promoting sports activities that contribute to a healthier planet. In conclusion, Decathlon is a leading global sports retail company based in France.


With a wide range of products and services, the company has successfully positioned itself as a dominant player in the industry. Decathlon's global sales and continuous efforts to innovate and expand highlight its commitment to providing quality sporting goods to customers worldwide

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