Dedeman's asset

DEDEMAN - cel mai expansiv retailer de materiale de constructii dezvolta cel mai complet site DIY, comunicand esentialul despre: ofertele de produse, servicii si companie


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Dedeman's logos



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Dedeman is a Romanian DIY retail company, founded in 1992 by two entrepreneurs, Dragos and Adrian Paval. It is currently the largest DIY retailer in Romania and one of the leading retailers in the entire Eastern European region. The company's headquarters are located in Bacau, Romania.

It operates over 50 stores across the country, including hypermarkets and smaller format stores. The headquarters in Bacau also houses the company's central management team, which oversees the company's operations across all locations. Dedeman offers a wide range of products and services to its customers.

It specializes in do-it-yourself, home improvement, and construction materials. The product lineup includes items such as tools, building materials, electrical and plumbing supplies, paints, furniture, and garden equipment. Additionally, the company provides services like delivery, installation, and after-sales support to ensure customer satisfaction.

On a global scale, Dedeman has expanded its operations beyond Romania. It has established several subsidiaries in neighboring countries, including Moldova, Bulgaria, and Hungary. In 2016, Dedeman entered into a joint venture with OBI, a German DIY retail company, further expanding its presence in the European market.

This joint venture aimed to combine the strengths of both companies and leverage their respective expertise to enhance the customer experience. Dedeman has experienced significant growth over the years and has become a dominant player in the DIY retail market. It has consistently increased its market share and has outperformed its competitors in terms of revenue and number of stores.

The company's commitment to customer satisfaction, competitive pricing, and extensive product range has positioned it as a preferred choice for DIY enthusiasts and contractors. In terms of significant events, Dedeman has continuously expanded its store network, opening new locations and renovating existing ones to ensure a modern shopping experience. The company has also made efforts to improve its online presence and offer an omnichannel shopping experience to its customers.

As of the latest available information, Dedeman continues to thrive and expand its presence. While facing stiff competition both domestically and internationally, its market position remains strong, and it continues to be a leader in the DIY retail market. Dedeman's dedication to customer-centric strategies and proactive approach to growth ensures its relevance and success in the retail industry


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