Дизайн is a brand that serves as a collection of articles on the blog platform Medium. Considered as a thematic journal or online publication, it primarily functions as a club of interests for people who are willing to share their knowledge and experience through article format. The brand offers a diverse range of articles related to design, attracting readers who are interested in the subject.

Authors register on Medium and write their articles, which they can choose to submit to Дизайн for a chance to reach a wider audience. The articles are reviewed by administrators and, if deemed relevant to the audience, they are featured on Дизайн. The articles remain accessible on the author's blog as well.

Дизайн may feature partner banners or links at the end of the articles as a form of advertising. Overall, Дизайн aims to provide a platform for design enthusiasts to contribute and engage with like-minded individuals in the form of informative and interesting articles