Digital Reflection is a brand under the umbrella of Comscore, Inc., one of the nation's most reputable internet ratings and research firms. Our main objective is to assist companies in comprehending how individuals utilize the internet across a wide range of internet-enabled devices within their households. By gaining a deeper understanding of people's usage of products and services, companies can cater to their customers' desires and necessities more effectively.

To achieve this, we employ research hardware that monitors and measures internet activity within our members' homes. Participants in our research community are required to install this hardware, which tracks internet usage across all devices, including desktops, laptops, tablets, mobile phones, gaming consoles, and other WiFi-connected devices. We combine the internet usage data of each member household with similar data from other panel members to generate research reports for global businesses.

These reports typically consist of aggregated data from multiple households. Our commitment to privacy is paramount, and when sharing non-aggregated data, we assign random identifiers to individuals or households, which can be linked to personal information held by certain clients. We prioritize understanding browsing and buying habits, and do not engage in advertising or use personal information for the purpose of marketing products or services.

We collaborate with Lightspeed Research, our partner who supports panel members, addresses queries, delivers rewards, and collaborates with reward providers to offer enjoyable options. Trust Digital Reflection to unlock the power of digital technologies in enhancing research and comprehension of the world we live in