DSM is a leading Sports Marketing, Gaming, and Entertainment Agency that specializes in connecting brands to the world of sport. Founded in 2016 by Rob Wadsworth and Tom Henderson, DSM has a wealth of experience in the digital sports and gaming industry. Having previously worked on the FIFA video game franchise for 20 years, DSM has established itself as a pioneer in licensing and sponsorship activation strategy within football.

Today, Team DSM works with various brands, platforms, influencers, presenters, footballers, and pro gamers, creating a unique agency that combines sports digital, gaming, and technology. They offer a range of services including commercial sponsorship advice, licensing and brokerage, activation planning, content strategy, influencer marketing campaigns, esports consultancy, and event organization. DSM has collaborated with renowned brands like Xbox, Warner Bros, Avery Dennison, and Top Eleven, and has worked with top talent such as Ted Lasso, Del Piero, Pirlo, and many others.

With their expertise and extensive network, DSM is the go-to agency for connecting brands with the dynamic world of sports