Omdia is a global technology research and advisory firm headquartered in the United States. It was formed in 2020 through the merger of Ovum, Heavy Reading, and Tractica, three leading research brands in the technology industry. Omdia has its headquarters in London, United Kingdom, with additional offices in major cities around the world, including the United States.

The company operates as a subsidiary of Informa plc, a global provider of business intelligence and events. The primary focus of Omdia is to deliver actionable insights and strategic advice to technology companies, service providers, and enterprises. The company offers a wide range of products and services, including research reports, market forecasts, consulting services, and custom research projects.

Its research covers various sectors, such as telecoms, media, healthcare, automotive, and technology. On a global scale, Omdia has established a strong presence in key markets through strategic partnerships and collaborations. It collaborates with leading technology companies, industry associations, and government organizations to provide in-depth analysis and market intelligence.

It has noteworthy subsidiaries in various countries, including China, Japan, South Korea, and Germany. In terms of market position, Omdia holds a prominent position as a trusted advisor in the technology research industry. It benefits from the combined expertise and experience of its parent company Informa and its legacy brands.

Omdia competes with other major research firms, such as Gartner and Forrester, and strives to differentiate itself through its comprehensive research offerings and global coverage. While there have been no major events or changes in Omdia's brand strategy since its formation, the merger of Ovum, Heavy Reading, and Tractica has significantly strengthened its research capabilities and expanded its market reach. This consolidation has positioned Omdia as a leading player in the global technology research market.

As of the latest information, Omdia continues to thrive as a trusted source of industry insights and is constantly evolving its research offerings to adapt to emerging trends and technologies. It remains committed to providing valuable analysis and strategic guidance to its clients worldwide