Introducing W. blvd (dkcos), a brand that believes in walking together with you along a boulevard where your beauty is celebrated and sustained. With a commitment to affordable, high-quality skincare, makeup, and lifestyle & beauty products, W.

blvd caters to people of all ages and genders. But their mission doesn't end there. They also strive to make a positive impact on future generations by anticipating how our current lifestyle choices can shape the future.

Transitioning from DKCOS, W. blvd has built a remarkable portfolio of beloved brands like Soo'AE, Unicorn Glow, L. O.

C. K, HIP CHIC, and Food Story over the past 15 years. Their philosophy revolves around creating innovative beauty solutions that are accessible to all, driven by their belief that beautiful experiences can lead to healthier and happier lives worldwide.

As a trusted partner of major retailers like Walmart, CVS, WALGREEN, and ULTA, W. blvd is devoted to bringing the best of Korean beauty products to a global audience. Join them on the W.

blvd and stay true to your beauty