DnaNudge is a London-based brand that offers personalized DNA-based recommendations to help you make healthier choices while you shop. By unlocking the secrets hidden in your DNA, DnaNudge empowers you to make small, personalized swaps that will have a big impact on your overall well-being over time. The brand's innovative service analyzes your genetic traits related to nutrition, skincare, and physical activity, and then links them to the products you use or consume.

For example, their Nutrition Nudge report analyzes eight nutrition-related genetic traits and connects them to macronutrients in the food you eat, allowing you to make the healthiest choices for you by simply scanning the product barcode. Similarly, their Skincare Nudge report analyzes eight skin-related genetic traits and links them to ingredients in facial skincare products. DnaNudge also offers the Active Nudge, which provides real-time DNA-based recommendations based on your activity levels.

With DnaNudge, you can harness the power of your DNA to make informed decisions that will positively impact your well-being