Downtown Santa Cruz, managed by the Downtown Association of Santa Cruz, is a vibrant destination in California that offers a unique and economically viable business, entertainment, social, and cultural center. The Downtown Association operates a Business Improvement District, which aims to promote commerce and create a business-friendly environment. Business operators in the downtown district contribute to an assessment, which is then allocated by the Downtown Association Board of Directors to further their mission.

The association serves as a representative for downtown businesses, advocating for their interests with government agencies and other organizations. They also provide essential services such as marketing, clean and safe environments, and welcoming programs for visitors and businesses throughout the year. The Downtown Association acts as a connection hub, linking downtown business owners and managers to essential resources and fostering collaboration among the local business community.

With a focus on effective leadership, Downtown Santa Cruz is committed to providing a thriving and inclusive urban experience for all