Their animations, cartoons, and miniseries are designed to bring fun and entertainment into the lives of children. With characters like sheep Shippi and pink elephant Sappi, children can enjoy the adventures on roller skates, while Hubbi and friends teach them how to craft at home. The programming is not only entertaining but also educational, as it is produced under the supervision of child psychologists.

The shows help children develop their cognitive capabilities, such as recognizing numbers, understanding groups, and identifying colors. Additionally, ducktv offers relaxation-oriented series that can calm babies down with slow movements and soothing music. Parents can rest assured knowing that the content is absolutely non-violent and created with the well-being of children in mind.

To make viewing convenient, ducktv also provides a VOD service where favorite characters and stories can be accessed on a monthly subscription basis