Dunkin's asset
Dunkin

@dunkin.es

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Dunkin, known as Dunkin' Donuts until 2019, is an American multinational coffee and doughnut company that has a significant presence in the global market, including Spain. The company was founded in 1950 in Quincy, Massachusetts, by William Rosenberg. It initially started as a doughnut and coffee restaurant but later expanded to offer a wide range of beverages and baked goods.


Dunkin's global headquarters are located in Canton, Massachusetts, USA. However, the company operates through franchised units worldwide, including Spain. The headquarters in Spain are situated in Madrid, overseeing the company's operations in the country.


Dunkin's main products and services include a variety of coffee beverages, doughnuts, bagels, muffins, sandwiches, and other bakery items. They are known for their signature coffee, made from 100% Arabica coffee beans, and their wide selection of doughnuts in various flavors and sizes. Dunkin also offers options for breakfast and lunch, providing a convenient stop for customers throughout the day.


On a global scale, Dunkin has an extensive franchise network, with over 12,000 locations in over 40 countries. The company has several noteworthy partnerships and joint ventures, including collaborations with Coca-Cola to expand its ready-to-drink coffee category and partnerships with Beyond Meat to introduce plant-based meat alternatives on its menu. Dunkin holds a strong position in the global market, with a significant market share and strong sales.


However, it faces strong competition from other multinational chains like Starbucks and local coffee shops in various markets. To stay competitive, Dunkin has continuously adapted its menu and marketing strategies. In 2019, the brand dropped Donuts from its name to highlight its commitment to beverages while expanding its offerings beyond the traditional doughnut selection.


As of the latest information available, Dunkin continues to emphasize growth in its international markets, including Spain. It has been focusing on expanding its presence through new franchise agreements and remodeling existing locations to offer a fresh customer experience. Dunkin remains a popular choice for coffee and doughnut lovers globally, providing quality products and convenient locations for its loyal customer base

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Self-Owned

Company Size

10,001+

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