Eagle-Link Flowers is a brand that connects smallholder farmers of Fresh Cut Flowers from Kenya with Florist importer buyers around the world. They operate as an online closed B2B marketplace, utilizing floral eCommerce and floral technologies to bring together farmers and buyers in a seamless way. The floriculture industry in Kenya is thriving, with the cut flower industry contributing more than 50% of foreign exchange earnings from horticultural exports.

Eagle-Link Flowers plays a crucial role in supporting smallholder farmers, who account for 5% of the sector's earnings. These farmers face various challenges due to the capital and knowledge-intensive nature of the flower business. Despite these challenges, Eagle-Link Flowers empowers smallholder farmers by providing them with digital agriculture technology, access to inputs, tailored agronomic advice, and marketing support.

Through an effective supply chain management system, they also consolidate flowers from larger farms and growers. This partnership approach has resulted in mutually beneficial relationships and the development of rural economies. With Eagle-Link Flowers, florist buyers can effortlessly source high-quality flowers directly from smallholders, ensuring a sustainable and socially responsible supply chain