Easton Cycling, born in 1984, is a leading brand in the cycling industry that specializes in producing high-quality components to help athletes excel in their rides. With a focus on engineering and materials expertise, Easton Cycling pushes the boundaries of cycling, whether it's for UCI World Cups, local crits, or the world's largest gravel events. At the core of Easton Cycling is a sense of belonging and community.

They aim to challenge boundaries and support riders, helping to build a strong and encouraging cycling community. Easton Cycling believes that every ride and every rider has something special to offer, and they are there to help riders explore new places, try different types of riding, and achieve their own unique goals. Confidence in equipment is key, and Easton Cycling delivers confidence-inspired components that are tested and backed to withstand any ride imaginable.

Each component is meticulously designed and well-considered for its intended purpose. By providing reliable and high-performance equipment, Easton Cycling empowers cyclists to push their limits and achieve new milestones on their cycling journey