Greystar, headquartered in Charleston, South Carolina, is one of the leading providers of rental housing in the United States. Founded in 1993 by Bob Faith, the company started as a small property management firm and has since grown to become a global leader in the multifamily real estate industry. Today, Greystar manages over 660,000 units across more than 180 markets globally.

Their primary focus is on the development, investment, and management of rental residential properties. They offer a wide range of products and services including property management, development and construction, investment management, and real estate brokerage services. Their portfolio includes luxury apartments, student housing, senior living communities, and affordable housing.

In terms of global operations, Greystar has expanded its presence in Europe, Latin America, and the Asia-Pacific region through strategic acquisitions and partnerships. Notably, the company acquired the UK-based student accommodation provider, University Partnerships Program, in 2013, further solidifying its position in the European market. They have also entered into numerous joint ventures and partnerships with local developers and investment firms to fuel growth in international markets.

In terms of market position, Greystar is widely recognized as a leader in the industry. With a strong focus on customer satisfaction and operational excellence, the company has consistently outperformed its competitors. Their global sales have continued to increase, driven by their ability to identify and capitalize on market trends.

Greystar's comprehensive approach to real estate, from development to operations, has positioned them as a trusted partner for investors and a preferred choice among renters. In recent years, Greystar has made significant investments in sustainability and technology. They have incorporated sustainable practices throughout their portfolio, aiming to reduce their environmental impact.

Additionally, they have embraced technology, using innovative solutions to enhance the resident experience and streamline operations. As of the latest update, Greystar remains a market leader with a strong global presence. The company continues to expand its portfolio and deepen its partnerships both domestically and internationally.

With a focus on delivering quality rental housing, Greystar is well-positioned for continued growth and success in the multifamily real estate market