Penguin Random House's asset
Penguin Random House

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Committed to publishing great books, connecting readers and authors globally, and spreading the love of reading.

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The NPD Group is a renowned brand that offers data, industry expertise, and prescriptive analytics to help businesses thrive in today's ever-changing world. With over 2,000 companies worldwide relying on their services, The NPD Group provides actionable insights to boost performance across all channels, including brick-and-mortar and e-commerce. They have offices in 30 cities across the Americas, Europe, and Asia-Pacific, ensuring global coverage and a deep understanding of various markets.


The brand's wide range of products and services includes retail tracking, distributor tracking, checkout omnichannel tracking, consumer tracking, prescriptive analytics, forecasting, and segmentation analysis. Additionally, The NPD Group offers expertise across more than 20 industries, such as apparel, appliances, automotive, beauty, books, consumer technology, foodservice, and toys. With their best-in-class data and industry expertise, The NPD Group empowers businesses to make informed decisions and drive data-driven growth

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