Eloqua's asset
Eloqua

@eloqua.com

Eloqua is a SaaS-based companyย that develops marketing automation and Revenue Performance Management (RPM) solutions.

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Eloqua is a marketing automation software company based in the United States. It was founded in 1999 by Mark Organ and Steven Woods and is headquartered in Vienna, Virginia. The company was acquired by Oracle Corporation in December 2012.


Eloqua's main product is its marketing automation platform, which helps businesses streamline their marketing processes and engage with customers more efficiently. The platform enables companies to create personalized marketing campaigns, track customer behavior, and measure the effectiveness of their marketing efforts. It offers various features such as email marketing, lead generation, lead scoring, and customer segmentation.


On a global scale, Eloqua operates in multiple countries and serves clients from various industries, including technology, healthcare, finance, and manufacturing. The company has a strong presence in North America, Europe, and Asia-Pacific regions. Eloqua has established partnerships with other marketing technology providers to offer integrated solutions to its customers.


Notable partnerships include Salesforce, Microsoft, and Adobe. In terms of market position, Eloqua is considered one of the leading marketing automation software companies globally. It competes with other major players in the industry such as Marketo, HubSpot, and Pardot.


Although precise global sales figures are not publicly available, Eloqua has a significant customer base and a strong reputation for its automation capabilities. Over the years, Eloqua has achieved several milestones and made notable changes to its product lineup. It introduced features like Eloqua Insight, a data analytics tool, and Eloqua Engage, a sales enablement platform.


These additions have contributed to the company's growth and expanded its offerings to cater to evolving market needs. As of the latest available information, Eloqua continues to operate under the Oracle umbrella. Oracle has integrated Eloqua's marketing automation platform into its broader suite of marketing cloud solutions, offering customers a comprehensive range of marketing tools.


In conclusion, Eloqua is a leading marketing automation software company with a strong global presence. It provides businesses with a suite of products and services to enhance their marketing efforts. Eloqua's acquisition by Oracle has further strengthened its position in the market and expanded its capabilities

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